THE INFLUENCE OF CUSTOMER SATISFACTION ON BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
This study examines the influence of customer satisfaction on business performance. Objectives include: (1) evaluating the impact of customer satisfaction on customer loyalty, (2) analyzing the relationship between customer satisfaction and profitability, and (3) assessing the long-term effects on business growth. A survey design is employed to gather data from a diverse respondent pool. Using Taro Yamane's formula, a sample size of 340 is derived, ensuring reliability and accuracy. The case study focuses on the retail sector in Lagos, Nigeria, where customer satisfaction is paramount. The reliability coefficient score is 0.87, indicating high reliability. Findings reveal that high levels of customer satisfaction significantly enhance business performance by increasing customer loyalty, reducing churn rates, and boosting profitability. Recommendations include implementing customer feedback systems and regularly training staff to enhance customer service quality and satisfaction.
Related Project Materials
PROBLEMS AND PROSPECTS OF PRIMARY EDUCATION IN NIGERIA
Abstract
Education is widely regarded as the route to economic prosperity, the key to scientific and technological advan...
THE EFFECTS OF UNEMPLOYMENT ON YOUTHS
ABSTRACT
The problems of unemployment of youth in Nigeria are increasing in an unprecedented rate. Unem...
ANTI-HYPERLIPIDEMIC POTENTIAL OF VITEX DONIANAETHANOLEXTRACTS ON POLOXAMER 407 INDUCED HYPERLIPIDEMIC AND NORMAL RATS
ABSTRACT
Anti-hyperlipidemic potential of extracts (aqueous, 70% methanol, 70% ethanol and 70%, acetone) of Vitexdoniana leaves, stem bar...
AN ASSESSMENT OF X.com (TWITTER ) BAN ON NIGERIA’S IMAGE IN THE INTERNATIONL COMMUNITY
Background of the study
The term "social media" is frequently used to describe new kinds of media that allow f...
THE IMPACT OF SUPPLY CHAIN COLLABORATION ON LOGISTICS EFFICIENCY
Abstract: THE IMPACT OF SUPPLY CHAIN COLLABORATION ON LOGISTICS EFFICIENCY
This study investigates the impact of supply chain collaborati...
THE MASS MEDIA OWNERSHIP POLICIES AND ETHICAL PROBLEMS OF NIGERIAN JOURNALIST
ABSTRACT
The broad focus of this study borders on the mass media ownership policies and ethical problems of Nigerian jou...
BOARD ATTRIBUTES, OWNERSHIP STRUCTURE AND REPORTING QUALITY IN A POST-IFRS REGIME: A DIFFERENCE-INDIFFERENCE REGRESSION TECHNIQUE
ABSTRACT
The study examined board attributes, ownership structure and reporting quality in a post-IFRS regime. The difficulties to contro...
DEVELOPMENT OF A WIRELESS SENSOR NETWORK(WSN) BASED MULTI – NETWORK CATTLE MONITORING SYSTEM.
ABSTRACT
This study shows how to monitor the movement of cattle using wireless sensor nodes powered by a renewable energy source capable...
DEPLOYMENT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN ARCHITECTURAL COMPANIES IN NIGERIA
ABSTRACT
Architectural practice has been in existence in Nigeria for more than fifty years and the earliest introduction of computers by...
DOMESTIC VIOLENCE ON CHILDREN AND ITS EFFECT ON ACADEMIC PERFORMANCE: A CASE STUDY OF EDO STATE
Background of the study
Ganley (1989) states that domestic violence includes: physical violence, sexual...
